{ "site": { "name": "Competitors AI", "url": "https://competitors-ai.com", "description": "AI competitor research playbooks, prompts, templates, and report structures for practical marketing and strategy work.", "purpose": "Help AI agents and humans perform evidence-backed competitor research, competitor tracking, campaign planning, positioning analysis, and report creation." }, "recommendedWorkflow": [ "Clarify the decision the competitor research should support.", "Choose the closest prompt, guide, template, or report.", "Collect current sources or use available web search, deep research, files, code execution, MCP, or connectors.", "Separate observed evidence, inferred signal, and recommended action.", "Return a table or artifact when the user needs a map, dashboard, campaign plan, or report.", "Include URLs, dates checked, and tool/export names for any current or factual claim." ], "sourcePolicy": { "promptsAreEvidence": false, "examplesAreFictionalWhenLabeled": true, "currentClaimsRequireDates": true, "requiredLabels": [ "observed evidence", "inferred signal", "recommended action", "needs checking" ], "usefulTools": [ "Semrush", "Ahrefs", "Similarweb", "Panoramata", "Perplexity", "Manus AI", "OpenClaw", "MCP", "Sheets", "CRM exports" ] }, "entrypoints": { "home": "https://competitors-ai.com/", "llms": "https://competitors-ai.com/llms.txt", "knowledgeBase": "https://competitors-ai.com/knowledge-base/", "prompts": "https://competitors-ai.com/prompts/", "templates": "https://competitors-ai.com/templates/", "reports": "https://competitors-ai.com/reports/", "blog": "https://competitors-ai.com/blog/", "analyser": "https://competitors-ai.com/ai-competitor-analyser/" }, "promptCategories": [ "Ads", "AI search", "Campaign planning", "Content strategy", "Email", "Landing pages", "Launch strategy", "MCP and agents", "Messaging", "Monitoring", "Offers", "Performance estimation", "Positioning", "Pricing", "Product strategy", "Reports", "Sales enablement", "SEO", "Strategy", "Verification", "Website analysis" ], "prompts": [ { "title": "Find what a competitor website is really selling", "category": "Website analysis", "url": "https://competitors-ai.com/prompts/competitor-website-analysis-prompt/", "description": "Analyze a competitor website by page structure, proof, offers, friction, and message clarity.", "bestUseCase": "Use this after you collect the homepage, pricing page, product page, and one conversion page from a competitor.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "The competitor you want to analyze. Use one competitor at a time when the source set is deep." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Find the ad angles competitors keep repeating", "category": "Ads", "url": "https://competitors-ai.com/prompts/competitor-ad-analysis-prompt/", "description": "Turn repeated competitor ad creatives into angles, claims, hooks, offers, and test ideas.", "bestUseCase": "Use this when you have ad copy, creative descriptions, landing page URLs, or notes from a public ad library.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "The competitor you want to analyze. Use one competitor at a time when the source set is deep." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Turn competitor SEO pages into content gaps", "category": "SEO", "url": "https://competitors-ai.com/prompts/competitor-seo-gap-prompt/", "description": "Compare competitor SEO topics, SERP intent, page types, and content gaps without pretending keyword data is complete.", "bestUseCase": "Use this after you export pages, keywords, SERP notes, titles, headings, or sitemap samples.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "The competitor you want to analyze. Use one competitor at a time when the source set is deep." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Map how competitors position themselves", "category": "Positioning", "url": "https://competitors-ai.com/prompts/competitor-positioning-map-prompt/", "description": "Map competitors by audience, promise, proof, category frame, and tradeoffs.", "bestUseCase": "Use this when you have several competitors and need to decide how to describe your own position.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "List the competitors you want to map." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Compare pricing pages without guessing hidden costs", "category": "Pricing", "url": "https://competitors-ai.com/prompts/competitor-pricing-comparison-prompt/", "description": "Compare competitor pricing pages by packaging, anchors, friction, hidden costs, and buying signals.", "bestUseCase": "Use this when pricing pages, plan names, limits, add-ons, and sales motions are visible.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "The competitor you want to analyze. Use one competitor at a time when the source set is deep." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Break competitor messaging into claims, proof, and tests", "category": "Messaging", "url": "https://competitors-ai.com/prompts/competitor-messaging-teardown-prompt/", "description": "Break down competitor messaging by audience words, claims, proof, objections, and repeated phrases.", "bestUseCase": "Use this when you have homepage copy, ads, emails, landing pages, or sales page snippets.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "The competitor you want to analyze. Use one competitor at a time when the source set is deep." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Review a competitor landing page section by section", "category": "Landing pages", "url": "https://competitors-ai.com/prompts/competitor-landing-page-teardown-prompt/", "description": "Review a competitor landing page by audience fit, page order, proof, CTA, and conversion friction.", "bestUseCase": "Use this when you have one complete landing page and want to improve your own page strategy.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "The competitor you want to analyze. Use one competitor at a time when the source set is deep." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Compare competitor offers by clarity and risk", "category": "Offers", "url": "https://competitors-ai.com/prompts/competitor-offer-comparison-prompt/", "description": "Compare offers by bundle, guarantee, risk reversal, urgency, bonus, proof, and buying friction.", "bestUseCase": "Use this when you need to improve your offer, not just your copy.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "The competitor you want to analyze. Use one competitor at a time when the source set is deep." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Turn competitor notes into a strategy report", "category": "Reports", "url": "https://competitors-ai.com/prompts/competitor-report-outline-prompt/", "description": "Turn source notes into a competitor research report with findings, evidence, opportunities, risks, and next moves.", "bestUseCase": "Use this when you need to brief a founder, client, team, or yourself after research.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor or a short list of competitors." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Check AI competitor research before you trust it", "category": "Verification", "url": "https://competitors-ai.com/prompts/ai-research-verification-prompt/", "description": "Audit an AI competitor research output for unsupported claims, missing sources, and risky recommendations.", "bestUseCase": "Use this after any AI competitor analysis, before sending it to a client or team.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "The competitor you want to analyze. Use one competitor at a time when the source set is deep." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." }, { "name": "ai_output", "required": true, "description": "Paste the analysis you want to verify." } ] }, { "title": "Build a competitor tracking system that actually runs", "category": "Monitoring", "url": "https://competitors-ai.com/prompts/competitor-monitoring-system-prompt/", "description": "Design a competitor monitoring system with sources, cadence, owners, alerts, and report outputs.", "bestUseCase": "Use this when competitor research keeps happening randomly and you want a weekly or monthly operating rhythm.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Create a weekly competitor change digest", "category": "Monitoring", "url": "https://competitors-ai.com/prompts/weekly-competitor-change-digest-prompt/", "description": "Summarize recent competitor changes by source, impact, confidence, and recommended response.", "bestUseCase": "Use this every week after collecting website changes, new ads, SEO pages, email campaigns, product launches, or pricing updates.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Track what competitors launched recently", "category": "Campaign planning", "url": "https://competitors-ai.com/prompts/recent-competitor-campaign-tracker-prompt/", "description": "Find recent competitor campaigns, launches, offers, messages, and channel moves with dates and evidence.", "bestUseCase": "Use this before campaign planning, founder updates, or a monthly marketing review.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Map competitors by positioning strength", "category": "Positioning", "url": "https://competitors-ai.com/prompts/competitor-positioning-strength-map-prompt/", "description": "Create a positioning and strength map using claims, proof, audience clarity, offer clarity, and channel consistency.", "bestUseCase": "Use this when you need a strategy map for a workshop, founder memo, client deck, or positioning decision.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Plan content from competitor patterns without copying them", "category": "Content strategy", "url": "https://competitors-ai.com/prompts/competitor-content-plan-from-rivals-prompt/", "description": "Turn competitor SEO, social, blog, guide, and report patterns into a content plan with business fit.", "bestUseCase": "Use this when you want content inspiration from competitors but still need original angles and useful briefs.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Find campaign inspiration from competitors", "category": "Campaign planning", "url": "https://competitors-ai.com/prompts/campaign-inspiration-from-competitors-prompt/", "description": "Use competitor campaigns to find angles, formats, offers, and hooks you can adapt honestly.", "bestUseCase": "Use this when the team needs new campaign ideas and the blank page is killing momentum.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Create the next campaign brief from competitor data", "category": "Campaign planning", "url": "https://competitors-ai.com/prompts/next-campaign-brief-from-competitor-data-prompt/", "description": "Turn competitor activity, your offer, and your proof into a campaign brief ready for creative production.", "bestUseCase": "Use this after competitor research when you need an actual campaign plan, not a research summary.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Estimate competitor performance without pretending it is exact", "category": "Performance estimation", "url": "https://competitors-ai.com/prompts/competitor-performance-estimation-prompt/", "description": "Estimate likely competitor momentum from public proxies like ad volume, search visibility, traffic tools, reviews, launches, and content velocity.", "bestUseCase": "Use this when you need directional performance estimates and cannot access private revenue, spend, conversion, or retention data.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Compare competitors in AI search answers", "category": "AI search", "url": "https://competitors-ai.com/prompts/ai-search-visibility-comparison-prompt/", "description": "Check how ChatGPT, Perplexity, Gemini, Claude, and other answer engines describe your category and which competitors they surface.", "bestUseCase": "Use this when you want to understand AI-answer visibility, citations, positioning, and missing source coverage.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Build a competitor feature gap matrix", "category": "Product strategy", "url": "https://competitors-ai.com/prompts/competitor-feature-gap-matrix-prompt/", "description": "Compare features, integrations, workflows, proof, limits, and positioning claims without turning the matrix into fake rankings.", "bestUseCase": "Use this before roadmap planning, sales enablement, or a product marketing comparison.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Mine competitor reviews for customer language", "category": "Messaging", "url": "https://competitors-ai.com/prompts/competitor-review-voc-mining-prompt/", "description": "Extract voice-of-customer signals from competitor reviews, testimonials, forums, comments, and support complaints.", "bestUseCase": "Use this when you need sharper copy, better objection handling, sales battlecards, or content angles.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Teardown competitor email flows", "category": "Email", "url": "https://competitors-ai.com/prompts/competitor-email-flow-teardown-prompt/", "description": "Analyze competitor email sequences by trigger, promise, offer, timing, proof, and conversion path.", "bestUseCase": "Use this when you collected welcome flows, launch emails, nurture emails, abandoned cart emails, or lifecycle campaigns.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Track competitor social content over time", "category": "Content strategy", "url": "https://competitors-ai.com/prompts/competitor-social-calendar-tracker-prompt/", "description": "Compare competitor social content by theme, format, audience, hook, CTA, cadence, and reuse across channels.", "bestUseCase": "Use this when you have social post exports or screenshots and want a content calendar, not a random idea list.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Teardown a competitor product launch", "category": "Launch strategy", "url": "https://competitors-ai.com/prompts/competitor-launch-teardown-prompt/", "description": "Analyze a competitor launch by announcement, offer, audience, channels, proof, timing, and follow-up content.", "bestUseCase": "Use this when a competitor launches a product, feature, market expansion, report, course, or campaign.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Design an MCP competitor intelligence stack", "category": "MCP and agents", "url": "https://competitors-ai.com/prompts/mcp-competitor-intelligence-stack-prompt/", "description": "Plan the MCP servers, connectors, tools, and data flow needed to track competitors with AI agents.", "bestUseCase": "Use this when you want AI agents to query competitor data sources instead of relying on pasted notes forever.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Run a multi-agent competitor research sprint", "category": "MCP and agents", "url": "https://competitors-ai.com/prompts/multi-agent-competitor-research-sprint-prompt/", "description": "Split competitor research across specialist AI agents for collection, extraction, analysis, verification, and final reporting.", "bestUseCase": "Use this with ChatGPT agents, Manus, Claude, Codex, Gemini, Perplexity, or any workflow where AI can run multi-step research.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Write a board-ready competitor report", "category": "Reports", "url": "https://competitors-ai.com/prompts/board-ready-competitor-report-prompt/", "description": "Turn competitor research into a concise leadership report with market moves, risks, opportunities, and decisions needed.", "bestUseCase": "Use this when competitor research needs to go to founders, leadership, investors, or clients.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Create recurring competitor reports and dashboards", "category": "Reports", "url": "https://competitors-ai.com/prompts/competitor-dashboard-report-schedule-prompt/", "description": "Define the reports, dashboards, metrics, refresh cadence, and owners for competitor tracking over time.", "bestUseCase": "Use this when you want reporting that compounds instead of starting from zero every month.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Create a sales battlecard from competitor research", "category": "Sales enablement", "url": "https://competitors-ai.com/prompts/sales-battlecard-from-competitor-research-prompt/", "description": "Turn competitor positioning, features, pricing, proof, and customer objections into a practical sales battlecard.", "bestUseCase": "Use this when sales needs a useful competitor answer, not a negative hit piece.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] }, { "title": "Map category opportunities from competitor research", "category": "Strategy", "url": "https://competitors-ai.com/prompts/category-opportunity-map-prompt/", "description": "Use competitor patterns to map category gaps, underserved segments, proof gaps, and positioning opportunities.", "bestUseCase": "Use this when you need strategy direction before writing copy, building content, or planning a campaign.", "variables": [ { "name": "my_company", "required": true, "description": "The company, product, store, or service you are comparing against the competitor." }, { "name": "competitor", "required": true, "description": "One competitor, a short competitor set, or a tracked category." }, { "name": "category", "required": true, "description": "The buying context. This helps the AI avoid comparing the wrong kind of business." }, { "name": "sources", "required": true, "description": "Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use." }, { "name": "decision", "required": true, "description": "The action you need to take after the analysis." } ] } ], "guides": [ { "title": "How to analyze a competitor website with AI", "category": "Website analysis", "url": "https://competitors-ai.com/knowledge-base/how-to-analyze-a-competitor-website-with-ai/", "summaryAnswer": "To analyze a competitor website with AI, collect the pages first, then ask AI to map the page structure, message, offer, proof, friction, and missing evidence. The useful output is not a score. It is a short list of what to learn, what to ignore, and what to test next.", "promptUrl": "https://competitors-ai.com/prompts/competitor-website-analysis-prompt/" }, { "title": "How to analyze competitor ads with AI", "category": "Ads", "url": "https://competitors-ai.com/knowledge-base/how-to-analyze-competitor-ads-with-ai/", "summaryAnswer": "AI is useful for competitor ad analysis when you feed it multiple ad examples and ask for repeated patterns. Do not ask it to guess performance. Ask it to identify hooks, claims, audiences, offers, landing page follow-through, and what you could test without copying.", "promptUrl": "https://competitors-ai.com/prompts/competitor-ad-analysis-prompt/" }, { "title": "How to analyze competitor SEO with AI", "category": "SEO", "url": "https://competitors-ai.com/knowledge-base/how-to-analyze-competitor-seo-with-ai/", "summaryAnswer": "To analyze competitor SEO with AI, collect URLs, titles, SERP notes, and page types first. Then ask AI to group topics, identify search intent, and suggest gaps that fit your offer. Do not let it invent traffic, keyword volume, or ranking data.", "promptUrl": "https://competitors-ai.com/prompts/competitor-seo-gap-prompt/" }, { "title": "How to analyze competitor positioning with AI", "category": "Positioning", "url": "https://competitors-ai.com/knowledge-base/how-to-analyze-competitor-positioning-with-ai/", "summaryAnswer": "AI can help with competitor positioning when you give it enough source language and ask it to map audience, problem, promise, proof, and tradeoffs. The goal is not to find a magical empty space. The goal is to understand what is visible, crowded, weak, and worth testing.", "promptUrl": "https://competitors-ai.com/prompts/competitor-positioning-map-prompt/" }, { "title": "How to analyze competitor pricing with AI", "category": "Pricing", "url": "https://competitors-ai.com/knowledge-base/how-to-analyze-competitor-pricing-with-ai/", "summaryAnswer": "AI can compare competitor pricing pages, but it should not guess hidden costs or declare who is cheaper without matching plan limits. Use it to organize visible plan structure, value metrics, upgrade triggers, buying friction, and questions to verify.", "promptUrl": "https://competitors-ai.com/prompts/competitor-pricing-comparison-prompt/" }, { "title": "How to analyze competitor messaging with AI", "category": "Messaging", "url": "https://competitors-ai.com/knowledge-base/how-to-analyze-competitor-messaging-with-ai/", "summaryAnswer": "To analyze competitor messaging with AI, paste the exact language first. Ask it to identify repeated words, the problem being framed, the promise, the proof, and the objections handled. Then ask what to test in your own copy without borrowing their lines.", "promptUrl": "https://competitors-ai.com/prompts/competitor-messaging-teardown-prompt/" }, { "title": "How to analyze competitor landing pages with AI", "category": "Landing pages", "url": "https://competitors-ai.com/knowledge-base/how-to-analyze-competitor-landing-pages-with-ai/", "summaryAnswer": "AI can help analyze a competitor landing page when you give it the full page structure, not just the hero. Ask it to map the first-screen message, section order, offer, CTA, proof, objections, and friction. Then turn the output into page tests for your own audience.", "promptUrl": "https://competitors-ai.com/prompts/competitor-landing-page-teardown-prompt/" }, { "title": "How to compare competitor offers with AI", "category": "Offers", "url": "https://competitors-ai.com/knowledge-base/how-to-compare-competitor-offers-with-ai/", "summaryAnswer": "To compare competitor offers with AI, collect the offer details first: what is sold, how it is packaged, what reduces risk, what proof is shown, and what the buyer must do next. Then ask AI to compare buyer clarity and suggest improvements without fake urgency or copying.", "promptUrl": "https://competitors-ai.com/prompts/competitor-offer-comparison-prompt/" }, { "title": "How to turn competitor research into a strategy report", "category": "Reports", "url": "https://competitors-ai.com/knowledge-base/how-to-turn-competitor-research-into-a-strategy-report/", "summaryAnswer": "A competitor strategy report should answer the decision in front of you. Start with the executive summary, show the evidence, separate confidence levels, list opportunities and risks, then close with recommended next moves and verification notes.", "promptUrl": "https://competitors-ai.com/prompts/competitor-report-outline-prompt/" }, { "title": "How to verify AI competitor research outputs", "category": "Verification", "url": "https://competitors-ai.com/knowledge-base/how-to-verify-ai-competitor-research-outputs/", "summaryAnswer": "To check AI competitor research, separate what the sources show from reasonable guesses and unsupported claims. Check prices, rankings, ads, reviews, screenshots, and current page copy manually when the answer affects a decision. AI can help review the draft, but sources decide what is true.", "promptUrl": "https://competitors-ai.com/prompts/ai-research-verification-prompt/" }, { "title": "What AI gets wrong in competitor research", "category": "Verification", "url": "https://competitors-ai.com/knowledge-base/what-ai-gets-wrong-in-competitor-research/", "summaryAnswer": "AI gets competitor research wrong when it fills missing evidence, treats old or partial sources as current truth, confuses visibility with performance, and turns weak patterns into strong recommendations. The fix is simple: give sources, ask for plain trust labels, and check important claims manually.", "promptUrl": "https://competitors-ai.com/prompts/ai-research-verification-prompt/" }, { "title": "How to build a weekly competitor monitoring habit", "category": "Workflow", "url": "https://competitors-ai.com/knowledge-base/how-to-build-a-weekly-competitor-monitoring-workflow/", "summaryAnswer": "A weekly competitor monitoring habit should be small enough to repeat. Pick a short competitor list, collect the same source types every week, ask AI to summarize what changed and what still needs checking, then turn only meaningful changes into tasks.", "promptUrl": "https://competitors-ai.com/prompts/competitor-report-outline-prompt/" } ], "templates": [ { "title": "Plan a competitor research brief before you start", "category": "Research planning", "url": "https://competitors-ai.com/templates/competitor-research-brief-template/", "bestFor": "Starting a focused competitor research pass before opening an AI tool." }, { "title": "Audit a competitor website section by section", "category": "Website analysis", "url": "https://competitors-ai.com/templates/competitor-website-audit-template/", "bestFor": "Turning competitor page notes into a clean analysis." }, { "title": "Log repeated competitor ad angles", "category": "Ads", "url": "https://competitors-ai.com/templates/competitor-ad-teardown-template/", "bestFor": "Reviewing competitor ads without assuming every active ad is working." }, { "title": "Turn competitor SEO pages into a content plan", "category": "SEO", "url": "https://competitors-ai.com/templates/competitor-seo-gap-analysis-template/", "bestFor": "Planning content pages after reviewing competitor SERPs, sitemaps, and page titles." }, { "title": "Compare pricing pages without losing the details", "category": "Pricing", "url": "https://competitors-ai.com/templates/competitor-pricing-comparison-template/", "bestFor": "Understanding how competitors package value before changing your own pricing page." }, { "title": "Map competitor positioning by promise and proof", "category": "Positioning", "url": "https://competitors-ai.com/templates/positioning-comparison-template/", "bestFor": "Clarifying what your company should say differently and why." }, { "title": "Break competitor messaging into testable angles", "category": "Messaging", "url": "https://competitors-ai.com/templates/messaging-teardown-template/", "bestFor": "Improving your own copy after collecting competitor pages, ads, and emails." }, { "title": "Turn competitor research into a strategy report", "category": "Reports", "url": "https://competitors-ai.com/templates/competitor-strategy-report-template/", "bestFor": "Preparing a founder, client, or team readout after a research sprint." } ], "reports": [ { "title": "Competitor analysis report with evidence and next moves", "url": "https://competitors-ai.com/reports/competitor-analysis-report/", "summaryAnswer": "A useful competitor analysis report does not try to prove that one competitor is winning everything. It shows what sources were reviewed, what patterns are visible, what still needs checking, and what your team should do next." } ], "blog": [ { "title": "How to use Competitors AI without wasting your afternoon", "url": "https://competitors-ai.com/blog/how-to-use-competitors-ai-without-wasting-your-afternoon/", "summaryAnswer": "Use Competitors AI by starting with one decision, one competitor set, and one source set. Then pick the prompt that matches the job, ask AI for evidence-backed output, and turn the answer into one next action." }, { "title": "How to use competitor research to plan your next campaign", "url": "https://competitors-ai.com/blog/how-to-use-competitor-research-to-plan-your-next-campaign/", "summaryAnswer": "Use competitor research to plan your next campaign by collecting recent competitor activity, clustering repeated angles, finding the underlying customer problem, and translating the useful insight into your own offer, proof, and channel plan." } ], "glossary": [ { "term": "Competitor research", "url": "https://competitors-ai.com/glossary/#competitor-research/", "definition": "The habit of collecting and interpreting public signals from competing companies so you can make better product, marketing, pricing, and strategy decisions." }, { "term": "Competitor analysis", "url": "https://competitors-ai.com/glossary/#competitor-analysis/", "definition": "The interpretation layer after competitor research. You turn collected sources into strengths, weaknesses, risks, opportunities, and next moves." }, { "term": "Positioning", "url": "https://competitors-ai.com/glossary/#positioning/", "definition": "The place a company tries to own in the buyer's mind, usually through audience, problem, promise, proof, and tradeoffs." }, { "term": "Messaging", "url": "https://competitors-ai.com/glossary/#messaging/", "definition": "The words, claims, proof, objections, and story a company uses to make its offer understandable." }, { "term": "Pricing intelligence", "url": "https://competitors-ai.com/glossary/#pricing-intelligence/", "definition": "The structured review of competitor pricing pages, plan limits, value metrics, discounts, packaging, and buying friction." }, { "term": "SEO gap", "url": "https://competitors-ai.com/glossary/#seo-gap/", "definition": "A search topic, intent, or page type competitors cover that you do not, and that may be worth covering if it fits your product and audience." }, { "term": "SERP competitor", "url": "https://competitors-ai.com/glossary/#serp-competitor/", "definition": "A page or domain competing with you in search results, even if the company is not a direct business competitor." }, { "term": "Ad creative", "url": "https://competitors-ai.com/glossary/#ad-creative/", "definition": "The visible ad asset and copy, including hook, format, image or video concept, headline, primary text, and CTA." }, { "term": "Landing page teardown", "url": "https://competitors-ai.com/glossary/#landing-page-teardown/", "definition": "A structured breakdown of a landing page by audience, offer, section order, proof, objections, CTA, and friction." }, { "term": "Offer analysis", "url": "https://competitors-ai.com/glossary/#offer-analysis/", "definition": "The review of what the buyer gets, why it is attractive, what reduces risk, and what makes the purchase easier or harder." }, { "term": "Source verification", "url": "https://competitors-ai.com/glossary/#source-verification/", "definition": "The act of checking whether a competitor research claim is supported by a visible source, current source, or independent source." }, { "term": "Hallucination", "url": "https://competitors-ai.com/glossary/#hallucination/", "definition": "An AI output that presents unsupported or false information as if it were true." }, { "term": "Prompt variables", "url": "https://competitors-ai.com/glossary/#prompt-variables/", "definition": "The replaceable fields inside a prompt, such as competitor name, market, source notes, and decision to support." }, { "term": "Competitive brief", "url": "https://competitors-ai.com/glossary/#competitive-brief/", "definition": "A short working document that defines the research question, source plan, competitor set, and expected output." }, { "term": "Strategy report", "url": "https://competitors-ai.com/glossary/#strategy-report/", "definition": "A decision-ready summary of competitor research with evidence, findings, risks, opportunities, and recommended next moves." } ] }