Research setup

Turn messy competitor notes into one useful AI request

Start with one competitor and one decision. The prompt gets sharper as your source notes get sharper.

Source notes that give AI something real to work with

  • Exact words from the page, ad, pricing table, or search result.
  • Where you found it, with a URL or clear label.
  • The date checked when pricing, ads, rankings, or offers might change.
  • What you need to decide after reading the answer.

Prompt to copy

Ask AI for a decision-ready competitor readout

Review these competitor research notes.

My company: [my company]
Competitor: [competitor]
Competitor URL: [competitor URL]
Market/category: [market/category]
Decision I need to make: [decision]
What I want to understand: [analysis focus]
Date checked: [date checked]
Source notes:
[sources]

Rules:
- Use only the source notes I pasted.
- Separate what the sources show from what you are interpreting.
- Do not invent pricing, ad performance, rankings, traffic, reviews, or customer proof.
- Flag anything that needs checking before I use it.
- Do not tell me to copy the competitor.

Return:
1. The short answer for the decision.
2. Evidence table with source, observation, and what it means.
3. Competitor strengths worth learning from.
4. Weak spots, unclear claims, or missing proof.
5. What we should learn, test, ignore, and check.
6. Three recommended next moves.

Use the answer without fooling yourself

  • Learn from patterns that are visible in the sources.
  • Test ideas that fit your own audience and proof.
  • Ignore moves that do not match your product or constraints.
  • Check pricing, ranking, ad, traffic, review, and performance claims.
Use the report template

Before the report

Check the source, claim, and next move before you use the answer

  • Every finding points to a source or says it still needs checking.
  • Pricing, SEO, ad, review, and customer claims are verified before sharing.
  • The report has opportunities and risks, not just competitor facts.
  • The recommended next moves are actions you can actually take.
Open the report example

Useful boundary

This works best after you collect the evidence

The page does not scrape, crawl, or claim to know what your competitor is doing. It helps you ask a better question from sources you already collected.

FAQ

Answers before you use this

Will this analyze a competitor URL for me?

No. Paste the useful parts you collected: page copy, ad text, pricing notes, SERP observations, screenshot descriptions, or URLs.

What should I paste into the source notes box?

Use exact words, page labels, dates checked, and short notes about where each source came from. Messy notes are fine. Unsupported claims are not.

What should I do after AI answers?

Sort the answer into learn, test, ignore, and check. Then move only the useful, verified parts into the report template.