Competitor research templates

A repeatable structure for analyzing hooks, claims, formats, offers, and landing page follow-through.

Reviewing competitor ads without assuming every active ad is working.

A messaging template for repeated words, problem framing, proof, objections, and testable copy angles.

Improving your own copy after collecting competitor pages, ads, and emails.

A positioning map template for audience, promise, proof, tradeoff, and whitespace.

Clarifying what your company should say differently and why.

A pricing comparison sheet for model, plan structure, limits, friction, and open questions.

Understanding how competitors package value before changing your own pricing page.

A complete report structure for snapshot, analysis, opportunities, risks, recommendations, and verification notes.

Preparing a founder, client, or team readout after a research sprint.

A short brief for deciding what you are researching, why, and what evidence counts.

Starting a focused competitor research pass before opening an AI tool.

A practical SEO gap template for topics, page types, intent, evidence, and prioritization.

Planning content pages after reviewing competitor SERPs, sitemaps, and page titles.

A website audit structure for homepage, product pages, pricing, proof, objections, and CTA flow.

Turning competitor page notes into a clean analysis.