Website analysis

Audit a competitor website section by section

A website audit structure for homepage, product pages, pricing, proof, objections, and CTA flow.

Best for

Use this when you need the research to stay organized

Turning competitor page notes into a clean analysis.

Template structure

Copy these sections into your research doc

Section

List every competitor page you reviewed

The pages reviewed and what each page is trying to do.

  • Page URL
  • Page role
  • Main message
  • Primary CTA
Section

Map how the page moves visitors toward action

How the website moves a visitor from problem to next action.

  • First-screen message
  • Offer
  • Proof
  • Objections handled
  • Friction
Section

Turn website patterns into your own tests

What to learn, ignore, test, and verify.

  • Useful pattern
  • Weak spot
  • Own-site test
  • Evidence needed

Checklist

Check this before you share the work

  • The homepage is not treated as the whole website.
  • Page order is captured before interpretation.
  • Recommendations are written as tests.
  • Claims that need proof are flagged.

What you should do next

Fill it with sources, not guesses

Start with one competitor, paste source notes into the fields, and then use the related prompt to turn the notes into analysis.

Use next