Reports
Turn competitor research into a strategy report
A complete report structure for snapshot, analysis, opportunities, risks, recommendations, and verification notes.
Best for
Use this when you need the research to stay organized
Preparing a founder, client, or team readout after a research sprint.
Template structure
Copy these sections into your research doc
Answer the decision in plain English
The point of the report in plain English.
- Main finding
- Confidence
- Why it matters
- Decision supported
Review website, SEO, ads, pricing, messaging, and positioning
The main research areas.
- Website
- SEO
- Ads
- Pricing
- Messaging
- Positioning
Turn the report into next moves
What to do next.
- Opportunity
- Risk
- Recommended move
- Owner
- Verification note
Checklist
Check this before you share the work
- Every insight has evidence or says it still needs checking.
- The report leads to decisions, not trivia.
- Risks are visible before recommendations.
- Verification notes are included inside the report.
What you should do next
Fill it with sources, not guesses
Start with one competitor, paste source notes into the fields, and then use the related prompt to turn the notes into analysis.