Ads
Log repeated competitor ad angles
A repeatable structure for analyzing hooks, claims, formats, offers, and landing page follow-through.
Best for
Use this when you need the research to stay organized
Reviewing competitor ads without assuming every active ad is working.
Template structure
Copy these sections into your research doc
Log each ad before looking for patterns
A simple log of the ads you saw.
- Ad source
- Date checked
- Headline
- Primary text
- Creative format
- Landing page
Find hooks and offers competitors repeat
The repeated ideas that matter more than one clever ad.
- Repeated hook
- Audience
- Problem
- Proof
- Offer mechanic
Turn repeated ad angles into tests
How to turn the research into your own experiments.
- Angle to test
- Why it fits us
- What not to copy
- Verification needed
Checklist
Check this before you share the work
- Repeated patterns are separated from one-off ads.
- Landing pages are checked when available.
- The template does not infer performance.
- Test ideas use your own offer and audience.
What you should do next
Fill it with sources, not guesses
Start with one competitor, paste source notes into the fields, and then use the related prompt to turn the notes into analysis.