Best for

Use this when you need the research to stay organized

Understanding how competitors package value before changing your own pricing page.

Template structure

Copy these sections into your research doc

Section

Copy visible pricing facts before interpreting them

The visible pricing structure.

  • Plan name
  • Price
  • Limit
  • Billing period
  • Sales call required
Section

Check what the buyer can understand alone

What the buyer can understand without talking to sales.

  • Value metric
  • Upgrade trigger
  • Included support
  • Hidden costs
  • FAQ coverage
Section

List pricing questions to answer next

The questions to answer before changing your own pricing.

  • What looks useful
  • What is risky
  • What to verify
  • Own pricing implication

Checklist

Check this before you share the work

  • Prices and limits are copied exactly or marked unknown.
  • Feature access is separated from value metric.
  • Hidden costs are not guessed.
  • Own-price decisions are not made from competitor pages alone.

What you should do next

Fill it with sources, not guesses

Start with one competitor, paste source notes into the fields, and then use the related prompt to turn the notes into analysis.