SEO

Turn competitor SEO pages into a content plan

A practical SEO gap template for topics, page types, intent, evidence, and prioritization.

Best for

Use this when you need the research to stay organized

Planning content pages after reviewing competitor SERPs, sitemaps, and page titles.

Template structure

Copy these sections into your research doc

Section

Show what SEO evidence you actually have

What SEO evidence you actually have.

  • SERP checked
  • Competitor URL
  • Title
  • Page type
  • Visible intent
Section

Turn competitor pages into possible content gaps

Potential pages you can create honestly.

  • Topic
  • Intent
  • Why competitor covers it
  • Our angle
  • Evidence quality
Section

Choose the content gap worth briefing first

A decision system for what to write first.

  • Business fit
  • Source confidence
  • Production effort
  • Next verification step

Checklist

Check this before you share the work

  • No volume or ranking data is invented.
  • SERP competitors are not confused with business competitors.
  • Each gap has a page format.
  • Low-fit topics are explicitly ignored.

What you should do next

Fill it with sources, not guesses

Start with one competitor, paste source notes into the fields, and then use the related prompt to turn the notes into analysis.

Use next