Positioning

Map how competitors position themselves

Map competitors by audience, promise, proof, category frame, and tradeoffs.

Best use case

Use this prompt when the source set matches the job

Use this when you have several competitors and need to decide how to describe your own position.

Before you paste

Give the prompt sources, tools, dates, and a decision

  • Paste raw notes with labels like homepage, pricing page, ad copy, SERP notes, offer page, export, screenshot, or review set.
  • Add the date you checked anything that can change, especially ads, prices, search results, AI answers, and website pages.
  • Tell AI which tools it can use: web search, deep research, files, code, browser, MCP, Semrush, Ahrefs, Similarweb, Panoramata, Sheets, or your own workspace.
  • Tell AI what decision the answer should support, so it gives you a useful recommendation instead of a generic summary.

Modern AI workflow

Use the prompt with current AI tools, not only a blank chat box

  • Use deep research or web search for current public evidence, then cite the URLs and date checked.
  • Use file or data analysis for exports, screenshots, CSVs, and historical logs. Do not summarize rows by instinct.
  • Use MCP/connectors when available so the AI can query Semrush, Ahrefs, Similarweb, Panoramata, Sheets, CRM, or your own files directly.
  • Use agent mode for multi-step research: collect, extract, compare, verify, then write.
  • Use artifacts, Canvas, tables, or charts when the output is a map, report, dashboard, or campaign plan.

Prompt

Map how competitors position themselves

You are helping me build a competitor positioning map.

My company: {{my_company}}
Competitors: {{competitor}}
Category: {{category}}
Decision I need to support: {{decision}}

Sources:
{{sources}}

Map each competitor by:
1. Who they seem to be for.
2. The problem they lead with.
3. The main promise.
4. Proof used.
5. What they avoid saying.
6. The tradeoff they make.

Then suggest 3 positioning spaces for my company.

Do not claim a space is open unless the sources support it. Use "less visible in the sources" when that is more honest.

- Extract the exact language competitors use before creating axes, maps, or positioning options.
- Use any provided URLs, files, screenshots, exports, or connected tool outputs before analyzing.
- Cite the source, export, tool, or URL behind any claim that affects the decision.
Open in ChatGPT Open in Claude Open in Gemini

Edit the prompt first if needed. ChatGPT and Claude open prefilled; Gemini opens with the prompt copied.

Variables

Replace these fields before you run the prompt

Variable What it means Example
{{my_company}} Required My company The company, product, store, or service you are comparing against the competitor. A DTC skincare brand selling refillable face wash
{{competitor}} Required Competitors List the competitors you want to map. Brand X
{{category}} Required Market or category The buying context. This helps the AI avoid comparing the wrong kind of business. Premium skincare, France and UK
{{sources}} Required Sources and retrieval targets Paste collected sources, exports, screenshots, notes, URLs to check, or the MCP/tool datasets the AI should use. Homepage copy, pricing page, top 5 ads, title tags, Semrush export, Ahrefs export, Similarweb notes, Panoramata campaign examples
{{decision}} Required Decision to support The action you need to take after the analysis. Rewrite our landing page hero and offer comparison table

Example

Use this example to match the right level of detail

Source notes you paste into AI

My company: boutique CRO agency
Competitors: three fictional agencies
Category: ecommerce conversion optimization
Sources: homepage copy, service pages, case study summaries
Decision: rewrite our homepage positioning

What a useful answer should look like

Fictional example output

Visible map:
- Agency A: speed and experimentation volume.
- Agency B: premium UX research.
- Agency C: paid media landing pages.

Less visible in sources:
- Post-purchase CRO.
- Offer strategy before page design.

Possible position:
"We fix the offer and the page together, so your traffic has a better reason to convert."

Verification

Check whether the answer is useful

  • The map uses competitor language from sources.
  • Open space claims are softened unless evidence is strong.
  • The output names tradeoffs, not only strengths.
  • Positioning options are specific enough to reject.
  • Current claims include URLs, dates checked, and source confidence.
  • Tool outputs, exports, and AI-generated inferences are clearly separated.
  • The answer uses tables, charts, artifacts, or a report structure when that makes the decision easier.

Mistakes

Mistakes that make this prompt weak

  • Using vague axes like cheap vs premium without source proof.
  • Trying to be different for the sake of being different.
  • Ignoring what customers actually compare.
  • Using the prompt like a chat-only summary when modern AI could search, analyze files, run tools, or schedule follow-ups.
  • Letting the AI create a polished answer without showing the evidence trail.

Source notes

Use AI to collect data, then make it show the evidence

A good AI workflow can search, inspect pages, analyze exports, call MCP tools, compare screenshots, and build tables. Make it show URLs, dates, exports, screenshots, or connector results behind the answer before you trust the recommendation.

What you should do next

Run it once, then verify the useful parts

Replace the fields, paste a labeled source set, run the prompt, and check the answer before using it in a strategy report.

Use next